Another delay on the ‘Early Life Crisis’ rollout makes it pretty obvious that there is a lot of room for improvement regarding the marketing. Nettspend is not in the spotlight, and no one outside of the underground is discussing him (besides minor coverage on his Gucci walk). So, what does he have to improve?
Firstly, Nettspend should attempt to tie his music with his modelling career. That was my guess to how he was going to execute the rollout considering he had the Gucci show on the same day (27th of February), but visibly that didn’t happen. A release within a major fashion show (or even at the show, simply doing it in front of press) is such an easy publicity stunt, especially how it would’ve been during the Gucci show. Considering that fashion media is such a leader in pop-culture, any additional coverage of Nettspend is invaluable marketing. Massive miss.
Secondly, Nettspend’s marketing team needs to choose parts of the new album which have a ‘mainstream’-adjacent sound and attempt various sorts of social media (especially TikTok) content with those sounds. A viral TikTok audio is enough to viralize a whole album, even if it’s from a counter-cultural genre, such as EsDeeKid’s ‘Rebel’- exposure on TikTok creates familiarity, which in turn creates replayability. Now, some Nettspend songs have gained traction on socials before, but mainly instrumental snippets, such that new listeners aren’t made aware that it’s by Nettspend, and don’t grow familiarity to any lyric or vocalist.
Third and probably the most basic- he needs to release full songs before album release, as he did ‘stressed’ and ‘her friends’. But instead, Nettspend’s team is sticking to just snippets, which aren’t mass appealing enough to create any real demand for the album beyond the demand created by current Nettspend listeners, especially as they barely experience any outreach beyond fan pages. If marketing insists on sticking to the snippet format, they should atleast make an attempt to share those snippets on multiple platforms.
But of course, the biggest issue with the release is the delays. Nettspend isn’t at a size where he can afford to play this much with his audience. Now, whether this is a marketing decision, a personal decision, or a label decision, Nettspend and his team should at least attempt to use the extra time pre-release to set some sort of event up. Paris Fashion Week is coming up, a lot of big stages, all the biggest magazines. Really hope his team makes use of that. A fashion show listening party would be pretty viral.
Photo credits: © Gucci 2026
Another delay on the ‘Early Life Crisis’ rollout makes it pretty obvious that there is a lot of room for improvement regarding the marketing. Nettspend is not in the spotlight, and no one outside of the underground is discussing him (besides minor coverage on his Gucci walk). So, what does he have to improve?
Firstly, Nettspend should attempt to tie his music with his modelling career. That was my guess to how he was going to execute the rollout considering he had the Gucci show on the same day (27th of February), but visibly that didn’t happen. A release within a major fashion show (or even at the show, simply doing it in front of press) is such an easy publicity stunt, especially how it would’ve been during the Gucci show. Considering that fashion media is such a leader in pop-culture, any additional coverage of Nettspend is invaluable marketing. Massive miss.
Secondly, Nettspend’s marketing team needs to choose parts of the new album which have a ‘mainstream’-adjacent sound and attempt various sorts of social media (especially TikTok) content with those sounds. A viral TikTok audio is enough to viralize a whole album, even if it’s from a counter-cultural genre, such as EsDeeKid’s ‘Rebel’- exposure on TikTok creates familiarity, which in turn creates replayability. Now, some Nettspend songs have gained traction on socials before, but mainly instrumental snippets, such that new listeners aren’t made aware that it’s by Nettspend, and don’t grow familiarity to any lyric or vocalist.
Third and probably the most basic- he needs to release full songs before album release, as he did ‘stressed’ and ‘her friends’. But instead, Nettspend’s team is sticking to just snippets, which aren’t mass appealing enough to create any real demand for the album beyond the demand created by current Nettspend listeners, especially as they barely experience any outreach beyond fan pages. If marketing insists on sticking to the snippet format, they should atleast make an attempt to share those snippets on multiple platforms.
But of course, the biggest issue with the release is the delays. Nettspend isn’t at a size where he can afford to play this much with his audience. Now, whether this is a marketing decision, a personal decision, or a label decision, Nettspend and his team should at least attempt to use the extra time pre-release to set some sort of event up. Paris Fashion Week is coming up, a lot of big stages, all the biggest magazines. Really hope his team makes use of that. A fashion show listening party would be pretty viral.
Photo credits: © Gucci 2026